Tarento

Swedish retailer launch NFC loyalty programme, developed by Tarento

admin — Fri, 27 Jan 2012 15:47:04 +0000

Tuesday 24^thof January ICA presented a digital NFC (Near Field Communication) loyalty program for ICA To Go, their new branch for a convenience store format aimed at “health conscious” dwellers.

Tarento was selected as ICAs partner in this project and has adopted this future technology for iPhone and Android phones. Every lunch purchased, gives the customer a stamp in their loyalty card which is visible directly in the application, this will replace the old “paper card”. After six collected stamps the seventh lunch is for free. The delivery consists of 3 parts:

iPhone Android, Mobile Webb applications
Cashier application with code generator andNFC-reader
Backend, Loyalty Cloud solution

For ICA this will also give them the opportunity to find out more about their customers behavior and how they accept the new technology.

The Global ad market for mobile marketing will, according to Gartner Institute, grow from 1.6 billion USD in 2010 to 20 billion USD in 2015. For Tarento, this is a way of showing the customer, and the market, our high skills and new technology awareness. Everything from idea generation, strategy, development and testing is done by Tarentos team in Stockholm and Bangalore.

We are very pleased with all the attention, below you will see a number of links to external media, which pointed out the project.

http://www.nfcworld.com/2012/01/25/312726/swedish-retailer-launches-nfc-loyalty-programme/

http://www.nfcsymposium.com/2012/01/ica-to-go-launches-digital-loyalty-card-with-nfc-technology/

http://mobil.idg.se/2.1085/1.4285

http://mobil.computersweden.idg.se/2.2683/1.428541

Oracle Partner

admin — Wed, 18 Jan 2012 09:27:10 +0000

Tarento has by January 2012 been approved by Oracle to be a member of the Oracle Partner Network (“OPN”) with a Gold Level which is designed for companies committed to delivering innovative, quality solutions with Oracle. Our membership proofs that our efforts to continue developing a multifaceted delivery, with high demands on competence and good partnership, continues in the right direction.
In Tarentos ongoing work our membership is an important piece of the puzzle. By ensuring access to appropriate support, information and skills, we continue our journey to create the most satisfied customers.

For more information, please contact Håkan Stockhaus 0046 76 894 19 08

Tarento Donate Christmas Gift to ECPAT

admin — Mon, 05 Dec 2011 09:16:26 +0000

We would like to thank our customer for this year.

Tarento have donated our customers Christmas gift to ECPAT against “child trafficking”

Magnus Lindblom, Business Area Director Test to speak at ITQ conference

admin — Tue, 18 Oct 2011 15:28:45 +0000

Magnus Lindblom will speak on the ITQ Nordic conference “Just Enough Testing” in Stockholm on October 27. Magnus’ presentation is called “Test – A strategic issue for organisations” and is based on his work transforming testing at SEB over the last five years. He addresses how organisations can work strategically to improve testing efficiency and effectiveness through changing and adapting processes, tools, environments, test data and establishing a service based approach. The presentation also covers the key test delivery models. For more information on the conference (in Swedish) please use this link

http://www.itqnord.se/activities/konferens-just-enough-testing-27-oktober-2011

Tarento expands collaboration with Manna från himlen

admin — Wed, 12 Oct 2011 08:42:36 +0000

Tarento, part of Connecta Group, has entered a strategic partnership agreement with the Innovative mobile marketing firm Manna från himlen (MFH).

MFH got famous after securing funding in the SVT1 TV-show Draknästet in 2009 and winning the Retail Award 2010 with it´s product Mobilklubb.se - developed by Tarento´s Bangalore based engineers. The partnership gives Tarento the possibility to offer customized mobile loyalty applications based on the Mobilklubb back-end, and MFH a continual strong support in further product developments and rollout.

Lady Gaga’s Mobile Strategist and Tarento´s Future Strategist converge in South Sweden for X Media Lab

admin — Tue, 04 Oct 2011 13:10:01 +0000

X Media Lab today gave a sneak preview of the line-up of International Speakers for X Media Lab Sweden: “Location Based Services”, a one-day summit exploring the latest media evolutions with some of the world’s most successful digital visionaries from Beijing, Tokyo, Mumbai, London, Amsterdam, San Francisco, Boston and the Nordic Region.

X Media Lab Sweden: “Location Based Services” brings together digital media powerbrokers to South Sweden, including Ralph Simon, the founder of the modern mobile entertainment industry and Mobile Strategist for Lady Gaga, Madonna and U2 and Trond Bugge, Tarento´s Mobile Future Strategist.

The X Media Lab: ‘Location Based Services’ Conference Day focuses on the latest frontier of digital media – the physical world, exploring the major trends and industry developments in LBS, including: business models and revenue strategies; interaction and interfaces; opportunities, technologies, best practices and success stories from around the world.